Creative Media Smile Campaign And Canon Brief

 So first of all I did research on examples of posters and what codes and conventions they contain. This helped me get to know more about posters and what I will need to do to make my own. This will ultimately help me with my final product and it's production style. I also researched into journeys and what makes something a journey. This helped further my knowledge on journeys and what they contain this helps with production because my project is on journeys. After that I did some research into my target audience so I could get to know more about who they are and what they like. This will help me with my final product because I could then make sure to do something that would suit my target audience. My target audience was young 16 to 24 year old's so I made sure to base my product around them. Here are a few pictures from my research PowerPoint as you can see I did a lot of research on various different things.   After that I began to plan my product I did a quick sketch ...

  Here is my final Canon product I made using Photoshop. I experimented with different colours and variants. I personally prefer the first one due to it's realistic and natural colour scheme. I think the last one ruins the text and slogan and I think the second one is a bit to colourful. 

Once I had took my pictures I loaded them into Photoshop and began editing. I used Photoshop because it's very convenient,useful and accessible. Photoshop allowed me to create and edit my poster using filters and edits. The first thing I did was put both pictures on one page. I did this by opening another image and dragging it onto they other one I had open. This allows me to merge the 2 pictures together which is crucial to my poster design. This edit is really simple and basic yet crucial to the products progression.          The next edit I did was add a layer mask so I could edit the image without permanently damaging it. This is good for reverting mistakes and errors as well as encouraging experimentation. This is a good thing to add because it makes the process easier. After that I decided the fade the 2 images together using the gradient tool. This helped me to merge the 2 pictures together and create they effect I wanted. In order to do this I dragged th...

 So for my product I went out and took a bunch of images which I then used to make my poster. I took these images using my phone (Samsung Galaxy S20 FE) and I took them in two different locations. This first one I took was a picture of the outside part of the college campus I took this photo around about mid day. I thought a picture of a college campus would appeal to my young youthful audience. I took this picture using my hands and so I didn't any tripods or any other professional equipment. I think this picture is good because it is nice and clear and it suits the target audience I am going for. This next picture I took was of my back garden more notably my door step. Just like the first one I used my hands and phone to take this picture because I really had to back myself into a corner to capture this angle so I didn't have any room for my tripod. I thought a picture of my doorstep would be good because I want to blend the doorstep in with the campus to create a bit of a po...

 Here is a quick bit of concept art of my project.  So my project for the Canon Brief is going to be about my journey to College.  I chose this because it's relatable for my target audience due to most of them being 16 to 24 so they probably go to College or University. It's also very accessible and easy to execute. The Picture is going to be of me walking in between 2 different places. It would make sense to do a print advert for this campaign because it will be good promotion for Canon and their products. Making a print advert will also help put the point of the campaign across. I'm going to use a fairly balanced colour scheme because I like variety when it comes to colours.

 

  The canon brief (1) (1) from ElliotDaroczy