Creative Media Smile Campaign And Canon Brief

  Here is my final Canon product I made using Photoshop. I experimented with different colours and variants. I personally prefer the first one due to it's realistic and natural colour scheme. I think the last one ruins the text and slogan and I think the second one is a bit to colourful. 

 Here is the video for my final podcast I did for the Smile campaign. I did it about Pokemon BDSP and went over my thoughts on the game. I ran it through premier pro and added a suitable image.

 So for my feedback I created a survey on Google forms and asked a few questions. I did this so I could get some honest opinions on my draft because sometimes a fresh pair of eyes can help you get to know whether or not what you've done well. So that aside I opened up Google forms and started asking some questions. Once I made the survey I then shared to the Smile Campaign teams chat to get some opinions. One of the main questions I asked where does this advert fit in with the Smile Campaign. I asked this because I think it is important that my advert fits the brief otherwise I will fail. For this I did a few tick boxes so people would be willing to answer. So thankfully everyone said that my advert fits in with the campaign so I don't have anything to worry about when it comes to that.  The next question I asked was would you change anything. This question is important to get other peoples ideas on how you can improve your product. This will help me get to know what I didn...

 So for my product I went out and took a bunch of images which I then used to make my poster. I took these images using my phone (Samsung Galaxy S20 FE) and I took them in two different locations. This first one I took was a picture of the outside part of the college campus I took this photo around about mid day. I thought a picture of a college campus would appeal to my young youthful audience. I took this picture using my hands and so I didn't any tripods or any other professional equipment. I think this picture is good because it is nice and clear and it suits the target audience I am going for. This next picture I took was of my back garden more notably my door step. Just like the first one I used my hands and phone to take this picture because I really had to back myself into a corner to capture this angle so I didn't have any room for my tripod. I thought a picture of my doorstep would be good because I want to blend the doorstep in with the campus to create a bit of a po...

 So when it comes to editing podcasts I will admit I'm very inexperienced and with there being no video I got a bit stuck on what to add so I kept it quite basic. For the editing software I used Logic Pro because It's practical and I already recorded the podcast using Logic so it made sense to stick with it. Logic Pro is an audio recording software often used to record audio based media such as interviews and podcasts. The computer I'm using to edit is a Apple Mac made by popular tech brand Apple.  Logic helped me put the podcast together so I could use it for this project. Without Logic I would be pretty stuck because it has been crucial to my podcast creation and production. The first thing I did was listen to my podcast and cut out all of the fails and blank parts. This makes the podcast better because there is less unnecessary filler boring the consumer. To do this I turned on advanced tools equipped scissors and every time I needed to cut something out I'd click th...

 So I decided to edit my video on Kinemaster instead of Premiere Pro because I'm more familiar with the layout, modes and settings plus I can access it from home so it is convenient. For my advert I decided to keep things fairly simple because adverts are more about convincing people to invest in your product whilst putting a point across than flexing your editing skills. One of the edits I chose to use was the pan and zoom effect. This simple yet effective edit allows you zoom in and out of videos or focus on a certain area. I used this because I thought it would help make people focus on my characters facial expressions rather than the background, equipment and shadows. Plus I think it adds a bit more flair to my advert. I decided to add non copyrighted music because my advert didn't have any dialog so it would have been pretty empty without it. I think the soundtrack I chose goes well with the theme of the advert because it starts of sad and picks up as it goes on. Track nam...

12.01.22 I filmed the first part of the advert in my bedroom by using my tripod and phone to capture the shots. For the first shot I positioned the tripod towards my bed and made it taller. I did this so it is looking down at me to show that my character is mentally down. I then positioned my tripod towards the door for my second shot. I did this to try and make it so the camera is my eyes and it's seeing what I'm seeing. I then went behind the door and threw the camera through the door crack it's a bit random but it works. After that I pointed the tripod towards the ground and filmed me picking up the camera.  I then took my camera/phone out of my tripod and leaned it on my TV so I could film the showcase. I used my phone to get an alternative angle of the showcase. 24.01.22 I then went to Barnes Park to film the rest of the advert but didn't manage to take my tripod. I filmed the lake using my phone but pretended to film it on the camera by rotating my shots. This wi...