Creative Media Smile Campaign And Canon Brief

 So first of all I did research on examples of posters and what codes and conventions they contain. This helped me get to know more about posters and what I will need to do to make my own. This will ultimately help me with my final product and it's production style. I also researched into journeys and what makes something a journey. This helped further my knowledge on journeys and what they contain this helps with production because my project is on journeys. After that I did some research into my target audience so I could get to know more about who they are and what they like. This will help me with my final product because I could then make sure to do something that would suit my target audience. My target audience was young 16 to 24 year old's so I made sure to base my product around them. Here are a few pictures from my research PowerPoint as you can see I did a lot of research on various different things.   After that I began to plan my product I did a quick sketch ...

  Here is my final Canon product I made using Photoshop. I experimented with different colours and variants. I personally prefer the first one due to it's realistic and natural colour scheme. I think the last one ruins the text and slogan and I think the second one is a bit to colourful. 

Once I had took my pictures I loaded them into Photoshop and began editing. I used Photoshop because it's very convenient,useful and accessible. Photoshop allowed me to create and edit my poster using filters and edits. The first thing I did was put both pictures on one page. I did this by opening another image and dragging it onto they other one I had open. This allows me to merge the 2 pictures together which is crucial to my poster design. This edit is really simple and basic yet crucial to the products progression.          The next edit I did was add a layer mask so I could edit the image without permanently damaging it. This is good for reverting mistakes and errors as well as encouraging experimentation. This is a good thing to add because it makes the process easier. After that I decided the fade the 2 images together using the gradient tool. This helped me to merge the 2 pictures together and create they effect I wanted. In order to do this I dragged th...

So the Smile campaign advert is something I made for the mental health charity Mind. I did this by researching into Mind as a charity and finding out more about who they are and what they do. I made a PowerPoint diving into Mind and their history so I could get a better understanding of who I was working for. This links to AC1-Informing Ideas since I was informing ideas about my client. I researched into pre existing products and events that Mind have been involved in such as Charity Football events. I did this to get a better understanding of what type of products Mind invest in. This helped me with my product since it helped me get to know more about the companies tastes and interests. I posted a few pictures above.  I then began to research into my target audience by making a google survey and sharing it around the class. I felt that this was important because if you don't know your target audience and you make a product that doesn't appeal to them you could end up getting i...

 So for my feedback I created a survey on Google forms and asked a few questions. I did this so I could get some honest opinions on my draft because sometimes a fresh pair of eyes can help you get to know whether or not what you've done well. So that aside I opened up Google forms and started asking some questions. Once I made the survey I then shared to the Smile Campaign teams chat to get some opinions. One of the main questions I asked where does this advert fit in with the Smile Campaign. I asked this because I think it is important that my advert fits the brief otherwise I will fail. For this I did a few tick boxes so people would be willing to answer. So thankfully everyone said that my advert fits in with the campaign so I don't have anything to worry about when it comes to that.  The next question I asked was would you change anything. This question is important to get other peoples ideas on how you can improve your product. This will help me get to know what I didn...

 So for my product I went out and took a bunch of images which I then used to make my poster. I took these images using my phone (Samsung Galaxy S20 FE) and I took them in two different locations. This first one I took was a picture of the outside part of the college campus I took this photo around about mid day. I thought a picture of a college campus would appeal to my young youthful audience. I took this picture using my hands and so I didn't any tripods or any other professional equipment. I think this picture is good because it is nice and clear and it suits the target audience I am going for. This next picture I took was of my back garden more notably my door step. Just like the first one I used my hands and phone to take this picture because I really had to back myself into a corner to capture this angle so I didn't have any room for my tripod. I thought a picture of my doorstep would be good because I want to blend the doorstep in with the campus to create a bit of a po...

 So when it comes to editing podcasts I will admit I'm very inexperienced and with there being no video I got a bit stuck on what to add so I kept it quite basic. For the editing software I used Logic Pro because It's practical and I already recorded the podcast using Logic so it made sense to stick with it. Logic Pro is an audio recording software often used to record audio based media such as interviews and podcasts. The computer I'm using to edit is a Apple Mac made by popular tech brand Apple.  Logic helped me put the podcast together so I could use it for this project. Without Logic I would be pretty stuck because it has been crucial to my podcast creation and production. The first thing I did was listen to my podcast and cut out all of the fails and blank parts. This makes the podcast better because there is less unnecessary filler boring the consumer. To do this I turned on advanced tools equipped scissors and every time I needed to cut something out I'd click th...

So here is the first draft for my advert feel free to give me your honest opinions and feedback. Questions  Do you like it? Does it get the point across? Would you change anything? Does it fit in with the Smile Campaign? Put your answers in the comments below :)

 So I decided to edit my video on Kinemaster instead of Premiere Pro because I'm more familiar with the layout, modes and settings plus I can access it from home so it is convenient. For my advert I decided to keep things fairly simple because adverts are more about convincing people to invest in your product whilst putting a point across than flexing your editing skills. One of the edits I chose to use was the pan and zoom effect. This simple yet effective edit allows you zoom in and out of videos or focus on a certain area. I used this because I thought it would help make people focus on my characters facial expressions rather than the background, equipment and shadows. Plus I think it adds a bit more flair to my advert. I decided to add non copyrighted music because my advert didn't have any dialog so it would have been pretty empty without it. I think the soundtrack I chose goes well with the theme of the advert because it starts of sad and picks up as it goes on. Track nam...

 So for my podcast I went to one of the studios to record the audio. I took a microphone, stand, pop protector and a digital interface box. For my recording software I used logic pro on the computer because it's easy to use. Here are a few pictures of my setup!  So when I was recording my podcast I made sure to try and speak with a clear voice to grab they attention of the viewer. I decided to try and make a few jokes here and there in an attempt to try and not make the podcast boring. The podcast took me about 30 minutes to record (including fails). I think that the podcast would have been longer if I wasn't doing it solo. I'd say I was quite comfortable recording my voice since I've been dabbling in similar industries for a number of years. I did a few minor issues with Logic at the start (podcast not recording) but the issues were fixed with a click of a few buttons. The room itself was very efficient and soundproof so I had no issues whatsoever. Once I was done with...

 So I intend to start filming my video tonight in my house I will be filming the intro of the video where I will be taking shots of me on my bed receiving the camera  I will then film the second part at the park this is where I will film the second part of my video where I take pictures and become happy :)  Main shots  Wide Shot Close Up Shot

  Research self assessment (smile campaign) from ElliotDaroczy

 Here is a quick bit of concept art of my project.  So my project for the Canon Brief is going to be about my journey to College.  I chose this because it's relatable for my target audience due to most of them being 16 to 24 so they probably go to College or University. It's also very accessible and easy to execute. The Picture is going to be of me walking in between 2 different places. It would make sense to do a print advert for this campaign because it will be good promotion for Canon and their products. Making a print advert will also help put the point of the campaign across. I'm going to use a fairly balanced colour scheme because I like variety when it comes to colours.

 

 So here is a small list of risks that might happen during production. Struck By Lightning : This is a very low risk and something that is completely out of my control.  Sinkhole : They exact same thing applies to this it's a very low risk and completely out of my control. Getting Jumped For Expensive Equipment : So this one is a fairly low risk however I do have to be wary of who's around when I bring out certain equipment, I should also make sure I film during daylight hours. Falling Over : So this is also a seriously low risk but there is a small chance I could fall whilst filming outside. Risk assessment template from ElliotDaroczy